Aeromar

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Aeromar was founded in 1987 and is commonly known as ‘Mexico’s Executive Airline,‘ this carrier is the most important of Mexico’s regional airlines and operates a fleet of ATR aircraft; it has just announced its latest growth plan -to run through 2023- including the addition of both destinations and aircraft.

Passenger Numbers Bases – Hubs Fleet Destinations Frequent-Flier Program – Alliances VIP Lounges Contact Info


Introduction to Aeromar


The Aeromar airline codes are: IATA Code: VW // ICAO Code: TAO

Founded in 1987, Aeromar promotes itself as ‘Mexico’s Executive Airline‘ and at Dec. 2018 operated 100 flights per day, according to the carriers official Website, with its fleet of turboprop ATR aircraft. In fact, in 1995, this Mexican airline became the global launch carrier of the Franco-Italian manufacturer’s ATR 42 model.

As a regional airline, Aeromar is focusesd on the Mexican domestic market

Later, on June 4, 2013., the airline took delivery of the first of two ATR 72-600s, and thus become the first operator of the ATR-600 series aircraft in the region. In this case, the ATR 72-600s can be requested with a configuration of between 68 and 74 seats, Aeromar chose the 68 option, thus providing a more comfortable journey for its passengers.

Aeromar was the first Mexican airline to operate ATR’s new 600 series in Mexico

Initially, Aeromar’s operational base was the International Airport of Toluca, serving the capital of the State of Mexico, from where its inaugural flight hit the skies -on November 7, 1987- on route to the port of Acapulco. However, since April 1988, its main base has been the International Airport of Mexico City, where it now operates from Terminal 2, and where the airline’s passengers have access to the company’s Salón Diamante, the Aeromar lounge.

This airline operates a network of lounges under the name of Salon Diamante

In Dec. 2018, the company was providing scheduled passenger flights to 17 domestic destinations and one U.S. destination, after reducing its portfolio; with regard to its passenger numbers, the airline had been growing steadily, until a dip affected the numbers in 2015. According to the official company Website, up until 2012, the airline had registered a total of 11.5 million passengers.

Aeromar offers global charter flights by way of ‘Aeromar Executive jets’

In 2015, Aeromar entered into an agreement with Aerolíneas Marcos, thus launching a new project aimed -in the airline’s own words- “to offer its distinguished clients the most exclusive and luxurious private executive flights to anywhere in the world,” a new option provided by the company under the name of Aeromar Executive Jets. Aerolíneas Marcos has its base at Toluca International Airport, see our profile on Aerolíneas Marcos.

Aeromar recovered its position as the largest regional airline in Mexico in 2017

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Throughout 2017, Aeromar opened several new routes, possibly the most interesting for foreign tour promoters was the new (triangular) route connecting Cancun with Mérida and Veracruz (with a stopover in Villahermosa), thus completing the airline’s ‘Maya Route,’ since from Villahermosa the airline also offered direct flights to Cancun, the triangle thus having been completed. However, on June 4, 2018 -due to low passenger demand- the airline withdrew its Maya Route services from Cancun, Merida, Tuxtla Gutiérrez and Villahermosa.

Aeromar completed its plan to connect Mexico’s southeastern region with its ‘Maya Route’ in 2017 but withdrew the said services in June 2018

In Sept. 2017, Aeromar finally closed a deal with their crew members on a 4% pay increase and additional social security coverage, thus -according to those in the know- making the oft talked about deal with the Brazilian conglomerate Synergy Group more likely. However, despite the interest of the Brazilian-based Group which -since Sept. 2016- had been weighing up the possibility of buying a 49% share in the Mexican airline; Aeromar has now decided to go it alone.

Aeromar completed its migration to the Amadeus Altéa Suite in September 2018

In September 2018, Aeromar finalized its migration to the Amadeus Altéa Customer Management System (CMS), an IT suite which includes four product categories: reservations, inventory, a departure control system, plus ticketing, thus making the sales and customer service processes more efficient, on a real-time basis.

Aeromar went into the record books -on Dec. 3, 2018- as the first commercial airline to transport Mexico’s new President, Andrés Manual López Obrador, also known as ‘AMLO’

Due to the incompletion of the aforementioned deal with Synergy Group, Aeromar took out a credit line with the Banco Nacional de Comercio Exterior (Bancomext) for US$70 mn., to be used to finance its growth plan which runs until the close of 2023; as part of the said plan, the company aims to increase its route portfolio by incorporating a further 14 point-to-point options and adding an additional 6 aircraft to its fleet, and possibly thereafter add a further 14 destinations, if all goes to plan.

Aeromar’s new growth project will concentrate on two aims, the addition of 14 new routes and the incorporation of a further 6 aircraft

So far in 2019, Aeromar added a new direct option between Mexico City (MEX-PVR) Puerto Vallarta -launched on June 13- and -on Aug. 15- connected the Mexican capital (MEX-TSL) Tamuín, in the state of San Luis Potosí; these new services are the first scheduled flights at the Tamuín Airport for over two years. The latest addition to the company’s portfolio is Saltillo, which it connected to from the Mexican capital as of Dec. 3, 2019.

Aeromar plans to increase its services in the south of the Republic, possibly setting up a new base somewhere in the region

As for the company’s future plans -according to reports in local media outlets- the carrier will focus its activities -in part- throughout the south of Mexico, since -according to Rafael Díaz Covarrubias, leader of the Mexican Pilots Association (ASPA)- this is where the company sees the most potential for growth as a result of the Fourth Transformation Project being promoted by Mexico’s President; in actual fact, in Jan. 2019., Daniel Correa, Aeromar’s CEO, mentioned that the company is reconsidering its Ruta Maya -Maya Route- citing two important projects: the refinery of Dos Bocas (Veracruz) and the Tren Maya project, which will link Cancun -on Mexico’s Caribbean coast- part of the Fourth Transformation project mentioned above. The other focus is on connecting to several of the Republic’s beach destinations.

Aeromar’s commercial director -juan Ignacio Rossello- has stated that the company hopes to register 23% growth in its passenger numbers for 2019

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Aeromar Passenger Numbers


In 2015, Aeromar transported 1.3% of the total Mexican domestic market niche

In 2014, according to DATATUR*, Aeromar registered over half a million passengers in the domestic market for the first time, the precise figure being 526,664* passengers. Then in 2015, the aforementioned source showed a dip in the numbers that reduced the annual total to 487,392 passengers, a 7.5% drop in the annual count compared with the previous year.

This airline transported 1.5% of Mexico’s total domestic passenger count throughout 2017

As for Aeromar‘s passenger count -in 2016- this carrier was demoted to #8 on the Top-Ten airline list regarding Mexico’s domestic passenger market by the newcomer TAR Aerolíneas, even though Aeromar managed to creep above its 2015 total to register 530,516* followed with the airline confirming its recovery by posting a year-on-year increase of 26.4% to reach 670,811* passengers at the close of 2017, 1.5% of the total domestic market niche and thus regained its traditional place at #7 on Mexico’s Top-Ten domestic passenger airline list.

In 2017, Aeromar posted a year-on-year passenger increase of 26.4% in the domestic niche

*Passenger statistics source:
DATATUR – National Statistical Information System of Mexico’s Tourism Sector

 

Throughout 2018, according to Mexico’s General Directorate of Civil Aviation (DGAC), Aeromar transported 706,584** passengers on domestic routes, whilst on its only international route: McAllen (MFE-MEX) Mexico City, the company registered 15,819** to give a global total of 722,403** travellers transported on scheduled flights for the year and thus register annual growth of 5.6%.

Aeromar maintained its position as the 7th most important Mexican airline -regarding passenger numbers- in 2018

So, in 2018 Aeromar added around 50,000 passengers, easily enough to keep it in 7th place among the 10 Mexican airlines offering scheduled passenger services. And -in Nov. 2018- Aeromar broke its daily passenger record with a headcount of 3,202 passengers; all in all, a positive year for this airline.

Aeromar’s commercial director -juan Ignacio Rossello- has stated that the company hopes to register 23% growth in its passenger numbers for 2019

**Passenger statistics source:
Dirección General de Aeronáutica Civil (DGAC – General Directorate of Civil Aviation)

 

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Aeromar Bases


Main Base:

Terminal 2 – Mexico City International Airport (MEX) – in the Mexican Capital

Secondary Bases:

The Guadalajara International Airport – in the state of Jalisco

The Villahermosa International Airport – in the state of Tabasco

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Aeromar Fleet


Aeromar Fleet: Average Age: 5.0 yrs. with 10 aircraft @ June 2019

The above average fleet age (and number) was released by Mexico’s DGAC (General Directorate of Civil Aviation).

7 x ATR 42* – 42 passengers
7 x ATR 72* – 68 passengers

*Planespotters.net provided the above Aeromar fleet data (except for the passenger numbers). To see further details of Aeromar’s fleet, please visit the external site of Planespotters.net (consulted on Nov. 20, 2019).

 

Aeromar On-Board Magazine:

Altitud

 

Aeromar Ejecutive Jets Fleet: Average Age Not Known

Fixed-wing Aircraft:

GulfStream G-200 – 10 passengers
GulfStream G-400 – 16 passengers (without bed) – 8 passengers (with bed)

Helicopters:

Bell 407 – 5 passengers

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Aeromar Destinations – Dec. 2019


 

Aeromar Destinations in Mexico:

ACAPULCO (ACA) – CIUDAD VICTORIA (CVM) – COLIMA (CLQ) – GUADALAJARA (GDL) – IXTEPEC (IZT) – LÁZARO CÁRDENAS (LZC)

MEXICO CITY (MEX) – OAXACA (OAX) – PIEDRAS NEGRAS (PDS) – POZA RICA (PAZ) – PUEBLA (PBC) – PUERTO ESCONDIDO (PXM) – PUERTO VALLARTA (PVR)

SALTILLO (SLW) – SAN LUIS POTOSI (SLP) – TAMUÍN (TSL) – TEPIC (TPQ) – VERACRUZ (VER) – ZIHUATANEJO* (ZIH)

*Zihuatanejo Airport is also known as the Ixtapa-Zihuatanejo Airport

Aeromar’s most recent addition to its route portfolio was when it landed in Tamuín -as of Aug. 15, 2019- thus increasing its domestic destinations to 18

Aeromar Destinations in North America:

USA: McCALLEN (MFE)

Aeromar has now increased its McAllen services to offer daily flights to/from Mexico City

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Aeromar Frequent-Flier Program / Alliances


Aeromar -as of Feb. 2018- maintains a CodeShare Agreement with Mexico’s flagship carrier Aeroméxico, thus clients travelling with Aeromar can accumulate miles with Club Premier*, all you need to do is to quote your Club Premier membership number at the time of your ticket purchase.

Aeromar also has a codeshare alliance with the US carrier United® so its passengers can take advantage of the “Through Check-In” on connecting flights in the US and worldwide, meaning that they will receive their baggage on arrival at their destination without having to re-document at any of the connecting airports.

Without doubt, a definate advantage of being a frequent flier with this airline is the fact that you can also use your travel points through United® MileagePlus®, thus accessing a network of 1,250 destinations worldwide. Of course, United passengers can also use their mileage points on Aeromar flights.

Aeromar passengers with credit cards from the BBV Bancomer and Santander banks can also take advantage of 6 months interest-free credit when purchasing any of the airline’s services. And, in the case of clients with the American Express card, they can benefit from 3/6 or 9 months payment facilities, without interest.

*to request information from Aeromar regarding Club Premier, these are the telephone numbers:
Mexico City: (55)-1519-4040 / From inside the Republic: 01-800-773-6437 / In the USA: 1855-412-2650

 

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Aeromar VIP Lounges


Aeromar’s VIP Lounges go under the name of ‘Salon Diamante’

Aeromar provides its passengers with several VIP lounges throughout the Mexican Republic, plus one in the USA. Below is a list of the airport’s where it provides the said installations:

Ciudad Victoria – Colima – Durango – Manzanillo – Mexico City – Piedras Negras (Barra Diamante) – San Luis Potosí – Tepic – Veracruz – Villahermosa

Plus its Salon at the airport of McCallen (Texas – USA)

 

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Aeromar Contact Information


Address:

Hangar #1,  Zona D,
Aeropuerto Internacional de la Ciudad de México,
Col. Federal,
C.P. 15620,
Mexico City,
Mexico

Telephones:

Freephone (from within Mexico): 01-800-237-6627

T.: from the US: 1-844-237-6629

T.: Mexico City (from within Mexico): 01-(55)-5133-1111

 

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ext-link-ora.pngto visit the official Aeromar Web site

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